Today we celebrate the 3rd annual Global Meetings Industry Day.
As proud South Africans, lets get involved! This day helps us promote and understand the real impact that meetings and events have on businesses and economies.
In a world which has become increasingly digitally focused, it would be easy to assume that there is now less importance placed in meeting face to face. But that couldn't be further from the truth, in fact, it has become crystal clear that great things happen when people get together.
Whether it's an idea generated from a great brainstorming session or a clearer mind on the organisations' overall goals from the annual conference; meetings and events drive business!
In just one year, over 100 million people visited 10'900 trade shows and 273'000 conferences (meetingsmeanbusiness.com). Surely a 100 million people can't be wrong!? Here are some of the reasons we think meetings and events are worth celebrating.
In person meetings foster personal relationships and help drive business outcomes, with 74% of business travellers believing that they have a high impact on customer retention in the service industry (Meetingsmeanbusiness.com) and successful business relationships which drive global economies. Networking at trade shows and conferences provides valuable connections and helps to drive business in a way that would not be possible virtually.
In person training provides a sense of community and builds teams which can help foster better working environments, and really get the most out of employees and businesses.
For Creating a shared goal:
Leaders need to inspire teams to work towards a shared goal and this is best done through meetings, conferences and events which can really showcase the organisations ideas and strategies. This is why so many companies invest so much in their annual conferences, as employee engagement and motivation is much greater following one of these events.
We all know this one - Collaboration is the key to innovation. For the most focused and engaging brainstorming session, teams need to be in one place and hold the meeting face to face. Often, new environments and external meeting spaces provide the best space for creating ideas as it takes the teams away from their day-to-day mindsets.
Share your thoughts with us whilst we celebrate our Industry